The Strength of a Marketing Communication of a Japanese or Korean Auto Research Paper

The Strength of a Marketing Communication of a Japanese or Korean Auto Manufacturer - Research Paper Example Evidently, it has initiated novel processes such as electric vehicles, which it has sold on the global platform. It is worth indicating that Toyota is categorized as one of the outstanding entities both within the country and within the US. It is the foremost entity to come up with produce hybrid vehicles and pushing them into the US market. These hybrid vehicles include the â€Å"Camry hybrid and the Highlander Hybrid† (Toyota 2011). The company is speeding up at developing vehicles that only run on electricity (Mytelka & Boyle, 2008). The company is known in making formula 3 engines and their auto parts. Toyota also develops multitask robots destined for leisure and for caring the elderly. As it seeks to continue being dominant in the automobile industry in producing luxurious vehicles, Toyota makes the new Kluger appealing to the luxurious generation through divergent communication methodologies. Reinkingh & Stobart (2005) indicates that the new Kluger is portrayed as a familial car that caters for families needs. A fancy car that appears elegant and most importantly safe for the family. This car is ideal for the family as it is a â€Å"seven roomy seater vehicle† (Toyota 2011). It offers litheness of changing the seats arrangement to the one that is deserving to an individual. This car facilitates family trips as it has a DVD player at the rear seat backed by three wireless headphones to keep both children and adults content on their way to their destination. Toyota (2011) indicates that this car is designed to alter entertainment from the living room to the vehicle. Since the children are fond of listening music and watching movies, this car is portrayed as facilitating their enjoyment by offering them a form of entertainment during the journey. At times, the journey may be tedious and boring and to eliminate this, a medium of entertainment is therefore necessary to prevent the drive from being extremely